The explanation is not hard to find. Eleonora has a complimentary ticket (worth £239) which she will be pleased to bestow upon the winner of a contest which is open solely to full-time students/trainees/apprentices, regardless of their age. This competition requires aspiring entrants to create an artistic work, eg a photograph or (if you find it easier) a work of architecture, that illustrates in the best and/or most humorous and/or saddest etc aspect of the relationship between copyright and technology.
Once you are happy with your "own intellectual creation", says Eleonora, you should email it to email@example.com, but do so by Monday 8 September 11 pm GMT.
The best entries will be published on the IPKat weblog, so competitors are naturally asked to provide an irrevocable gratuitous and non-exclusive licence when submitting their work.